【AI前沿】Plex is tripling the price of a lifetime pass to $750 after doubling it last year

TechEntertainmentGadgetsPlex is tripling the price of a lifetime pass to $750 after doubling it last yearNot your average streaming price hike.Not your average streaming price hike.bySean HollisterMay 19, 2026, 11:03 PM UTCLinkShareGiftImage: PlexPart OfStreaming keeps getting more expensive: all the latest price hikessee all updatesSean Hollisteris a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.I am dying to know how much money Plex is about to make the next six weeks charging people to stream their own video from their own homes. Today, it’s giving every prospective customer until July 1st to lock in a lifetime subscription at today’s rates — before it triples the price to $750.Plex already more than doubled the price of a lifetime Plex Pass subscriptionfrom $119.99 to $249.99 last March, and it’ll triple again on July 1st to $749.99. At that price, you’d have to subscribe for 11 years (at the current annual rate) to make the lifetime sub worthwhile.Plex isn’t choosing the new number because it expects you to pay $750.In a blog post, the company says it actually wanted to stop issuing lifetime plans; it would rather push users towards recurring subscriptions instead to “sustain long-term development”. Now that the annual subscription covers a decade’s worth of Plex, it’s a win for Plex either way.But it mayespeciallybe a win for Plex if you, like me, feel sudden FOMO and consider giving Plex $250 for a lifetime subscription now. While you’d only be giving Plex around 3.5 years of annual revenue at today’s rates, it gets an instant infusion of cash. It’s like a huge sale except instead of needing to lower the price, Plex has actually raised it. (Again, the annual subscription costs double what it did last March.)From Plex’s email to existing users.Image: PlexPlex’s blog and emails to users encourage this with a hugely prominent call to action, bolded and highlighted in blue: “You have until 12:01 AM UTC on July 1, 2026, to get a Lifetime Plex Pass at the current price of $249.99 USD*here. If you’ve been considering it, now’s a great time to buy.”So does Plex’s website, which is currently topped with a banner reading: “The price of a Lifetime Plex Pass is increasing on July 1, 2026.Get yours at the existing price while you still can.Buy now”.None of that is to suggest Plex is laughing all the way to the bank. It’s a small company, its finances are private, the global advertising market is in a downturn, andit had big layoffsa few years back.Plex says monthly and annual subscription prices aren’t changing today, and nothing will change for existing lifetime pass holders. Those changes came last year. That’s also when Plex gated one of its most valuable features behind that subscription: the ability to stream your media server’s video outside your home.RelatedPlex Pass is going up in price — and now you’ll need it for remote playbackPlex makes piracy just another streaming serviceIt’s time to change your Plex password againFor free, without a subscription, you can still create collections and stream to devices on your local network, and stream remotely from other people who pay. Plex Pass also adds features that lets you skip the intros and credits on shows, remotely download your media, auto-rewind when pausing, hardware-accelerated streaming in its Media Server app,and more.Follow topics and authorsfrom this story to see more like this in your personalized homepage feed and to receive email updates.Sean HollisterAppsEntertainmentGadgetsTechTVsMore in:Streaming keeps getting more expensive: all the latest price hikesYouTube Premium is getting pricierDominic PrestonApr 10Netflix is raising prices againEmma RothMar 26Amazon Prime Video nearly doubles the price to go ad-free and stream 4K videoEmma RothMar 13Most PopularMost PopularThe 13 biggest announcements at Google I/O 2026Gemini is in danger of going full CopilotMicrosoft launches Surface Pro 12 and Surface Laptop 8 with Intel chipsAnker fixes the two worst things about power stationsGoogle I/O 2026: All the news and announcementsThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to ourTermsandPrivacy Notice.This site is protected by reCAPTCHA and the GooglePrivacy PolicyandTerms of Serviceapply.Advertiser Content FromThis is the title for the native ad