【AI前沿】Fujifilm’s X Half is even more whimsical with a $300 price cut

GadgetsCamerasVerge ShoppingFujifilm’s X Half is even more whimsical with a $300 price cutNow through June 28th, you can get the analog-simulating digital camera for $549.99.Now through June 28th, you can get the analog-simulating digital camera for $549.99.byCameron FaulknerMay 17, 2026, 1:00 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission.See our ethics statement.Cameron Faulkneris an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoinedThe Vergein May 2025.Fujifilm’sX Half digital camerawasn’t designed to replace your main camera, though you’d be forgiven for assuming it was with its ludicrous $850 price. However, the company recently reduced the MSRP to $649.99, and is now knocking an additional $100 off through June 28th. That means you can grab the X Half in its base configuration for around $549 atAmazon,B&H Photo, andBest Buy.Adoramais also discounting it to the same price and throwing in a free accessory pack, which includes a 64GB SanDisk SD card and a camera case.Fujifilm X Half digital camera$550$65015% off$550$550 at Amazon$550 at Best Buy$550 at Adorama (with accessories)The X Half isn’t like most other digital cameras. It’s a feature-light shooter designed to evoke the feel of a half-frame film camera, one that can capture 18-megapixel stills you can style in numerous ways. You can add film simulations, filters, and grain. Digital diptychs are also possible, complete with the option to have the date baked into the photos. In short, it’s incredibly fun, but it lacks features you might be used to in modern cameras, including the ability to take RAW images, a hot shoe for attaching accessories, and an electronic viewfinder.RelatedMetroid Prime 4: Beyond for the Nintendo Switch got its first big discountBioLite’s stakeable solar lights are down to a new low price for Memorial DayWhen we publishedour hands-on impressionslast year, formerVergesupervising producer Vjeran Pavic called the X Half both whimsical and refreshing. Its vertical 1-inch sensor and fixed 32mm equivalent f/2.8 lens are capable of capturing great shots, but the pocket-friendly camera was designed with point-and-shoot simplicity in mind. Pavic enjoyed taking “scrappy, quick photos” with it, as did our own Antonio Di Bennedeto, even if he was turned off by the original price.Verge ShoppingSign up to get the best deals on products we’ve found and tested sent to your inbox.Email (required)Sign UpBy submitting your email, you agree to ourTermsandPrivacy Notice.This site is protected by reCAPTCHA and the GooglePrivacy PolicyandTerms of Serviceapply.Follow topics and authorsfrom this story to see more like this in your personalized homepage feed and to receive email updates.Cameron FaulknerCamerasDealsGadgetsVerge ShoppingMost PopularMost PopularMicrosoft starts canceling Claude Code licensesChatbots at the drive-thru are just the beginningMicrosoft is retiring Teams’ Together ModeUniversity of Arizona students boo Eric Schmidt’s AI cheerleading during commencementHere are 40 of our favorite deals from REI’s massive Anniversary SaleVerge ShoppingSign up to get the best deals on products we’ve found and tested sent to your inbox.Email (required)Sign UpBy submitting your email, you agree to ourTermsandPrivacy Notice.This site is protected by reCAPTCHA and the GooglePrivacy PolicyandTerms of Serviceapply.Advertiser Content FromThis is the title for the native ad