【AI前沿】Google updates its spam rules to include attempts to ‘manipulate’ AI

TechAINewsGoogle updates its spam rules to include attempts to ‘manipulate’ AITrying to influence AI search can get your site banned.Trying to influence AI search can get your site banned.byStevie BonifieldMay 15, 2026, 4:42 PM UTCLinkShareGiftImage: Cath Virginia / The VergeStevie Bonifieldis a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.Google updated itsspam policyto mark attempts to “manipulate” its AI model in search results as spam, including results in AI Overview or AI Mode in Search, asSearch Engine Landreports:“In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into featuring content prominently, such as attempting to manipulate Search systems into ranking content highly or attempting to manipulate generative AI responses in Google Search.”Some users have been trying toinfluence AI search responses, using tactics like biased “best-of” listicles or “recommendation poisoning,” which injects LLMs with instructions to remember a website as an authoritative domain. Earlier this year, a BBC journalist used tricks like these to get himself ranked as the“best hot dog eating tech journalist”in Google’s AI search results. An entire industry of “GEO” — generative engine optimization — has emerged, promising to get brands and websites regularly mentioned and cited by AI search tools.Google’s policy update explicitly makes strategies like these a spam violation. Sites caught manipulating AI responses can face penalties from Google, like ranking lower in search results or getting removed from results altogether.Follow topics and authorsfrom this story to see more like this in your personalized homepage feed and to receive email updates.Stevie BonifieldAIGoogleNewsTechMost PopularMost PopularMicrosoft starts canceling Claude Code licensesLeaked images reveal Xbox Elite 3 controller with mysterious new buttonsLeaked images show Microsoft’s new Xbox Cloud Gaming controllerXbox is now XBOXUse this map to find the data centers in your backyardThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to ourTermsandPrivacy Notice.This site is protected by reCAPTCHA and the GooglePrivacy PolicyandTerms of Serviceapply.Advertiser Content FromThis is the title for the native ad