【AI前沿】Xbox is now XBOX

NewsGamingTechXbox is now XBOXBelieve it or not, Microsoft appears to be rebranding Xbox.Believe it or not, Microsoft appears to be rebranding Xbox.byTom WarrenMay 15, 2026, 11:10 PM UTCLinkShareGiftImage: Cath Virginia / The VergeTom Warrenis a senior correspondent and author ofNotepad, who has been covering all things Microsoft, PC, and tech for over 20 years.Xbox just allcapsmaxxed: Meet XBOX. This isn’t a joke; Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran apoll on Xearlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account.Curiously, theThreadsandBlueskyaccounts for Xbox haven’t been renamed yet, but if Microsoft is going ahead with a rebranding then I expect those will change soon. I asked Microsoft to comment on this potential Xbox rebranding and the company simply referred me to Sharma’s post.The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.The apparent rebranding comes just a few weeks after Sharmascrapped Microsoft Gamingand renamed Microsoft’s gaming division back to Xbox. It’s part of Sharma’s continued promise of a “return of Xbox,” which has involved fan-focusedconsole updates, a newXbox logo, Game Passpricing changes, and lots more in recent weeks.Last week Sharma also outlined herfirst major organizational changes at Xboxand revealed a newXbox boot-up animation. The reorganization of the Xbox platform team is designed to “build a platform that is affordable, personal, and open by staying close to the work and the people we serve,”according to Sharma.Follow topics and authorsfrom this story to see more like this in your personalized homepage feed and to receive email updates.Tom WarrenGamingMicrosoftNewsTechXboxMost PopularMost PopularMicrosoft starts canceling Claude Code licensesXbox is now XBOXLeaked images reveal Xbox Elite 3 controller with mysterious new buttonsUse this map to find the data centers in your backyardLeaked images show Microsoft’s new Xbox Cloud Gaming controllerThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to ourTermsandPrivacy Notice.This site is protected by reCAPTCHA and the GooglePrivacy PolicyandTerms of Serviceapply.Advertiser Content FromThis is the title for the native ad